Having a goal
It is very important to know what message we want to present to our visitors at the exhibition and to specify our goals before we want to customize the design of the booth to the booth. The booth is not an exhibitor, so the booth should be arranged in a way that conveys the message, content and expresses the goals of the company from the way you are present, the booth equipment should be arranged based on our thinking, experience and art. Therefore, the coordination between all the components and the way of advertising should be planned with full tact.
Having creative attitudes
One of the most important points that is the goal point in booth construction is to have creativity and new attitudes, the booths that were built using creativity in the exhibitions had the most visitors, which is a very important point.
Booth Design
We should entrust the design of the booth to professional and experienced teams, but it is worth considering that they design your thoughts. Therefore, it is better to take advantage of the guidance of experienced professionals who are experts in the principles of booth design according to your wishes.
How to display your products
The method of displaying your goods in the form of displaying the original product, replica, poster and booth advertising are very important. You should not overcrowd the booth by presenting all your products to reduce the attractiveness of the booth, which will only lead you away from your main goal, it is better to emphasize more on your key products.
Using effective colors and light in your booth arrangement
Colors have a great power of attraction and repulsion in attracting visitors to your booth in exhibitions. Choosing the right colors completely depends on the creativity and knowledge of color science of the stall maker. Paying attention to the psychology of colors in exhibition stands, the use of attractive and stunning colors can be very attractive and attractive to the audience, but it should be noted that colors become more effective next to each other, so try to use only one color in Do not use your booth and pay attention to the harmonies and contrasts that can show a special effect based on your organizational colors and its complementary colors. – Perhaps it can be said that light is another important element in booth design, light can give a creative rhythm to the space of the booth. Without light, one cannot feel form, color or texture.
Appropriate graphics and creating positive energy in the booth
Booths are actually more than a physical structure because they are considered as a tool for marketing and attracting customers and ultimately creating a buying and selling opportunity and creating employment. Use light boxes, signs and flags to match your booth design to get noticed. Do the decoration with exhibition walls and counters to have a uniform design. When planning your exhibition stand, don’t forget decorative elements. You should not underestimate the effect of large vases with fresh flowers. Nothing can create freshness in your booth space like a few pots of indoor plants, the green color from plants creates a certain purity and vitality in the environment that cannot be replaced by anything else, natural plants as living beings. are sources of positive energy. The use of flowers and plants is recommended by most experts regardless of the size of the booth.
Use of appropriate audiovisual equipment
To make visiting your booth an experience, you should not neglect the light. This is how you should adapt the lighting to the objectives of your exhibition stand. We use low light for sitting and natural and bright light during consultation to make sure that the documents are completely readable. Ensure a suitable space to display your logo and messages with columns and light boards. LED TVs – video wall and white curtains with a projection light source to create larger images in the booth, one of the attraction tools for visitors and marketing tools. and information. Because they can be seen and recognized from far away.
Equipment and supplies
Some of the necessities that can be considered in the booths: Water coolers and tea makers, refrigerators, long and short fixed and revolving showcases, audio devices, bookcases and catalogs, information desks, catering equipment, gift cabinets, flowers and plants, etc.
We can see a lot of things related to booth construction, and we have only discussed important parts of it in this article.
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